SEO RANKINGS
 

Push Your Site to the Front of the Pack!

When it comes to local organic searches, there are two main objectives:

  1.  Have your business listed in the coveted ‘Local Pack’, and…
  2.  Have your website show up within Google’s Top 10 results

What is the Local Pack?

The Local Pack are the list of  two to four businesses commonly found at the top of Google directly under the map showing their location. These listings will usually include the business name, their Google reviews, the business address, average price, and an image of their business. Here is an example of the local pack of dentists near Uptown Dallas.  It is important to note that local searches are based on the general location the search is made from.  So if your potential customer lives in Uptown Dallas and your business is Uptown Dallas your business will show up if it is ranked in the Local Pack.  Also note the search volume for the phrase “dentist near me” is 170,000 searches a month. While not all of these searches will be localized to this specific area, even capturing a very small percentage of these searches that apply to your local area could mean a significant increase in customers.

What Do You Mean by Google’s Top 10?

Google’s Top 10 results are all the ‘organic’ results listed on the first page of Google. And by organic, we mean unpaid listings. Research has shown that 66% of all clicks go to the top 5 search engine results and 95% of all potential customers never search past the first page. So showing up not only on the first page but high on the first page is crucial to your online success.

Achieving Both and Your ROI

The obvious optimal goal is to be at the top of both the Local Pack and the Search Engine Results when a potential customer make a search.  This doubles your chances of being noticed and also demonstrates to the customer that you are the dominate reputable business related to their search. But your goal as the business owner is to achieve these results at an ROI that makes sense for your business. Good ROI driven results are all that matters. 

Our goal is to delivery those results at an ROI that makes sense for your business.

See 3 examples below of rankings obtained for 3 of our clients:

Top10_Good
Local-Pack_Better
Both_Best

RANKING EXAMPLE #1

MAIN KEYWORD:

Cape Coral Executive Suites

  • 2nd in the Local Pack
  • 1st AND 2nd in the Top 10 Organic Listings
  • Ranks in the top under several keyword variations (executive suites cape coral, cape coral executive suite (singular), etc.)

RANKING EXAMPLE #2

MAIN KEYWORD:

Fort Myers Laundromat

  • 1st in the Local Pack
  • 3rd in the Top 10 Organic Listings (under yelp.com)
  • Ranks in the top under several keyword variations (laundromat fort myers, ft myers laundromat, etc.)

RANKING EXAMPLE #3

MAIN KEYWORD:

Fort Myers Boat Lifts

  • 2nd in the Local Pack
  • 1st in the Top 10 Organic Listings
  • Ranks in the top under several keyword variations (boat lifts fort myers, ft myers boat lifts, fort myers boat life (singular), etc.)